I just came back from the Digital Innovation Summit in Berlin organized by VDZ where PicScout was invited to speak about its leading image tracking service as part of the Search and Content Session .

VDZ is a German organization of 400 publishers together producing more than 3,000 titles. The Israel Export & International Cooperation Institute also sponsored the event and helped scout out innovative Israeli companies in the digital media and software space.

The summit hosted young and innovative companies from Israel and USA among of them were companies like Kaltura, Clicktale, Tvinchi, Dapper and PicScout which showecased their company and solutions for the digital media market.

I was amazed to see how the traditional print industry is seeking for help and innovation in order to leverage their brand into the digital world. We were sharing how their evolution to online from print was similar to the evolution stock agencies had moving from 35mm to e-commerce websites.

Next month I will speak at the American Bar Association’s Annual Intellectual Property Law Conference which will discuss how emerging technologies, like the PicScout’s ImageTracker, can solve problems relating to “orphan works”.

Offir Gutelzon

(Picture from Raphael Mizrahi’s Facebook Album)