Image Search Comes of Age: Every Image Gets Its Credit

We are very excited to announce what we see as the beginning of a new imaging economy that restores revenue and profitability to the image industry. With our new platform, ImageIRC, we have created a ubiquitous connection between buyers of images and licensors. Never before have these two communities been linked so that artists and their work can be easily identified anywhere on the web, acknowledged, and if required, compensated.

Akin to Gutenberg’s invention of the movable type press in the mid-1400s, the 21st century Internet gave birth to movable “images” and a world filled with photos for use by anyone that finds them. Today there are hundreds of millions of photos on the Internet — ranging from user generated content to pro-photographers— and until today, there was no click-through method to connect image buyers easily with creators and owners. PicScout has changed the image rights equation and image search will never be the same.

As a company, we are proud of the foundations we have laid for this new era. We’ve all worked hard, and today’s first announcement is indicative of our efforts. Please view the details of our announcements, and we welcome your insight and feedback. Please stay tuned to this blog; we have more news and partnerships to announce in the coming days and months that will continue to add value to our customers and to the image community at large.

Best regards, Offir Gutelzon, CEO of PicScout.
Twitter: @offirg

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