“Designers are reluctant to use web images in their work because of ownership ambiguity.” stated Nancy Duarte, CEO and Principal, Duarte Design
Ownership ambiguity. This statement alone is why we at PicScout are passionate about how images are used and credited on the Internet. This week PicScout reveals a number of leading global image agencies supporting the ImageIRC platform. These companies are joined in a common vision to change the unauthorized use of images and ensure that every image gets its credit. We applaud their support.
In addition, we are inviting image buyers who actively license images on the Internet to download the beta version of our ImageExchange FireFox add-on . This simple tool will empower buyers, with one-click navigation, to identify the image owner, provide copyright information and connect to the owner. By utilizing the Firefox add-on, image buyers can easily connect to a myriad of stock agencies and image owners that represent tens of millions of images from thousands of professional photographers spanning all licensing platforms— rights managed, royalty free, microstock, and UGC Creative Commons. The beta program is designed especially for image buyers — creative and corporate communication professionals as well as designers. Look to 2010 for more details about the ImageExchange add-on program.
The ability to remove the issues surrounding image ambiguity between image buyers and owners is finally being realized.
We will be attending PACA International 2009 Conference, Miami, Oct 16-18, the Media Bistro UGCX, NY, Oct 20-21 and PDN Photo Plus, NY, Oct 22-24. If you’d like to meet us you can Twitter me @offirg
Best Regards,
Offir Gutelzon, CEO, PicScout
Twitter: @offirg or @picscout
