Archive for November, 2009

Friday, November 20th, 2009

90 Day Fast Start – Plans for the Next 90 Days

PicScout has a bold vision – ensure Every Image Gets Its Credit™ - and over the course of the last 90 days, we announced our new branding and market positioning, we unveiled our new services platform, the ImageIRC™, and our newest product, the ImageExchange™. We have signed more than 15 new global relationships with several more announcements on the way. We were recognized by Deloitte as a top 5 Technology Fast 50 company and we’ve become much more visible at conferences in speaking roles and in the press.

On the horizon in 2010, is our extensive outreach to members of the creative professionals and creative commons communities as our ImageExchange add-on becomes a must have creativity, productivity and confidence tool for all who use and consumer images.

To support this expansion, PicScout is restructuring its team in the US to meet the significantly evolved needs of the company and its customer/client base. We are no longer solely a B2B play with a select group of rights managed agencies – our new services platform and resulting products now serve the needs of ALL agencies, platforms and aggregators of digital content and we now provide the game-changing solution for creative professionals to find, use and transact for digital imagery.

In addition to the restructure of the existing team, next week, we will be announcing several new position descriptions on our career website page. You may know someone who would be a perfect fit for our team – and we’d love for you, our loyal clients, customers and followers to play a role in who we hire and who you will have the chance to work with in the future. Here’s who we’re looking for…

They must thrive in a fast-paced, goal driven, client and user first culture. Their personality and style is where the glass is always half full. They can demonstrate experience and attitude of finding ways to do something rather than reasons why it cannot be done are a must. They do not want to be told how to do every step – rather they want to understand the deliverable and reason for it – and then they want the room to be creative to over deliver against the goal. They have a curiosity about their work – where they are always seeking to learn and understand. Bottom-line they not only work smarter – but they also work harder than average employees – our culture is one of work hard – play hard – and enjoy seeing the results in the marketplace and in our company’s own valuation.

The new team will be based in Silicon Valley and we are looking for product marketing, business development (content and technical partners), and sales/account management. Israel is also hiring talent, in particular engineers.

Best regards,

Amy Love
VP Marketing & Business Development
@Picscout @amydlove

Wednesday, November 11th, 2009

A transformative view of Imaging—6Sight Future of Imaging, Monterey, CA this week

The 6Sight Future of Imaging Conference opens this week in Monterey, CA. The annual event focuses on the transformative impact of imaging technology and visual communication throughout society. PicScout will be there, presenting on a Thursday panel, “Monetizing Amateur Images.”

Advertisement with lovemyblackcat's Picture

Advertisement with lovemyblackcat's Picture

Amateurs might want to consider the value of their images before someone else does. This happened to one of our own PicScout team members. Her husband, an amateur photographer, photographed our team member while they were on vacation. Weeks later, after returning home, they received a promotional mailing from the lodge where they had stayed. In their advertisement about the lodge’s many assets, the company had incorporated a slightly altered version of the very photograph our team member’s husband had taken. It was discovered that the lodge had acquired the image through Flickr without permission. The lodge thought the amateur’s image was valuable enough to promote their business, while the amateur photographer hadn’t considered the importance of getting credit for his image until it was too late.

Amateur images from sources like Flickr, Picasa, Photobucket, and others offer refreshing content; and when an easy connection between buyers and amateur sellers can be made, images are properly credited and can be monetized appropriately.

As I’ve been writing here for some weeks, PicScout is on a determined course where every image gets its credit – providing much needed solutions for creative professionals and image owners. This means every image is usable, saleable, and trackable – this holds true for both the most seasoned photographer and the amateur alike. So, we’re anxious to hear, look at, explore and contribute to the state of the art and the future as presented at the 6Sight conference – we anticipate quite a dialogue as our industry continues to undergo fundamental changes in terms of how images are found, used and monetized.

If you’re in the Bay Area, consider attending the conference and introducing yourself to Amy Love, our VP of Marketing and Business Development who will be sharing more about our thoughts on image monetization.

Best regards,

Offir Gutelzon, CEO PicScout Twitter: @Picscout, @offirg

6Sight Future of Imaging Conference
Monetizing Amateur Images, Thursday 11/12 @ 10:45 am PT