Over 40,000 consumers will be at Macworld in San Francisco this week, and PicScout will be there in a sea of pink to greet them. On Thursday and Friday, the PicScout team will promote ImageExchange and SnapilyPro, our co-sponsor for the event, to crowds of Apple enthusiasts. To make sure people don’t miss us, and...

Controlling your marketing impact is no longer tied so tightly to your carefully crafted “Brand Identity,” how you want to be perceived. Today, your “Brand Image,”’ the perception in the mind of your audience, is far more likely to be shaped by what your users and detractors have to say about you. Whether it’s on...