Controlling your marketing impact is no longer tied so tightly to your carefully crafted “Brand Identity,” how you want to be perceived. Today, your “Brand Image,”’ the perception in the mind of your audience, is far more likely to be shaped by what your users and detractors have to say about you. Whether it’s on Facebook, Twitter, or feedback sites like GetSatisfaction, users flock to social media, and when done well, it’s more than just buzz; it’s a way to connect with your community and drive image sales.
At PicScout, we have found that our target audience of creative pros responds very well to contests. Over the last 120 days, PicScout has grown its ImageExchange follower base on Twitter from zero to over 1, 100, and this week we launch our first ever social media-focused contest. The I ♥ ImageExchange Contest will further engage new creative pros on Twitter, and will give them a chance to have fun and win some cool prizes along the way.
For the next three weeks, ImageExchange users can tweet e-roses to their Twitter followers (that’s Twollowers in Twitter lingo) by clicking on the heart icon in the image details box. Once the tweet is out, players are automatically entered to win. We’ll know who’s playing by tracking the #I<3ImageExchange hash tag.
But there’s more. Since much of the contest is aimed at driving social media engagement, anyone who posts the I ♥ ImageExchange tweet and then “likes” ImageExchange on Facebook will be entered again into the contest, doubling their chances of winning.
To make sure everyone knows how to play, we’ve created a dedicated I ♥ ImageExchange webpage, complete with written instructions and a how-to-play video – always a great idea with today’s explosion of digital devices.
“What’s the prize?” you may ask.
On Valentine’s Day (February 14), one grand prize winner will receive a year’s supply of See’s chocolates! Plus, fourteen other lucky winners will each get a heart-shaped box of chocolates.
Growing the image marketplace requires reaching the hearts, minds and souls of today’s image users and empowering them to license the image at the point of experience.
So for the next three weeks, join us in the Twittersphere, and spread the love. Happy Valentine’s Day!