Recently, Luminate hosted their Imagesphere Summit, a unique event that discussed the emerging opportunities around the boom in images. The event brought together people from the technology, media and publishing sectors to share their insights on the ever-increasing role images play in the success of web experiences.
The message from the event was clear: Images drive greater user engagement and users are hungry for more and more imagery. Publishers need better tools to monetize this content.
A few highlights from the event:
- Bob Lisbonne, CEO of Luminate, introduced us to the concept of the “Imagesphere” where people not only view images but share and interact with them and explained how the growth of the Imagesphere is leading companies to rethink their online experiences.
- Two major publications, USA Today and the Wall Street Journal, discussed how they recently shifted their designs to be more image-centric. Stephen Carpi of Fantasy Interactive (agency for USA Today) shared that the new image-led design enables “browsers” to engage with more content without sacrificing the experience of “seekers” who are more familiar with the content of the site. Brandon Whightsel, Design Director of Dow Jones Design Studio, discussed how WSJ, a famously image-free paper, is embracing images and harmonizing the user experience across channels.
- While images and videos drive greater depth and breadth of user engagement, publishers are struggling to monetize this content. Liz Coughlin of Young Hollywood (formerly of Yahoo) advised publishers to monetize around what customers already do rather than trying to create something new.
- Lastly, our own Offir Gutelzon spoke about solutions to help publishers solve the monetization through image metadata.
We want to congratulate Luminate on a great event and thank them for inviting us to participate. We look forward to additional gatherings with them.