Hawaiian Art Network first began using ImageTracker in November 2009, when infringements became an intolerable problem. “While everyone in the network was enthusiastic about the popularity of the [Hawaiian Art Network] websites, they also began to fear the accelerating infringements,” said Glen Carner, Member, Hawaiian Art Network. “The more popular our sites became, the more infringement we experienced.” PicScout recently released a case study detailing Hawaiian Art Network’s tremendous success. Here’s a sneak preview.

After deciding against watermarks for fear of diminishing the quality of their images, Hawaiian Art Network turned to PicScout and ImageTracker. “We knew we needed some kind of technology to protect our artists. We discovered PicScout, which offered even more than we had hoped,” Carner said. “There is no other mechanism like PicScout…that finds infringements and provides us with the information we need to collect appropriate license fees, while creating opportunities for us to convert usages to legitimate licensed use.”

Between November 2009, when they started using ImageTracker, and July 2010, Hawaiian Art Network found ImageTracker so valuable that they expanded their tracking beyond the U.S. to include Germany, France, and the U.K

For a more in-depth look at the process Hawaiian Art Network put in place to drive successs with ImageTracker , read the full case study on our case studies webpage. If you’re interested in utilizing ImageTracker for revenue recovery, contact our Director of Account Management at yasha.spong@picscout.com.

More than 800 creative professionals registered to attend the educational webinar sponsored by PicScout and featuring Nancy Duarte.  Rather than sharing our takeaways from the event, we’re excited to have one of our ImageExchange users who attended the educational webinar share her thoughts:

I settled into my office’s conference room to partake in Nancy Duarte’s webinar, hoping to find out what was so special about this woman’s presentations. She has, after all, been recruited to create presentations for the likes of Cisco, Twitter, HP, Facebook and even Al Gore.

Nancy began by explaining that all humans are natural storytellers and that storytelling, more than any other kind of writing, best captivates an audience (well duh, who wants to read a financial report when a copy of Homer’s Odyssey is available?). Unfortunately, this is something professionals do not put into practice. Instead, the average PowerPoint presentation reads like a report—exhaustive, quantitative, riddled with bullet points, and lacking a human element. As long as your audience is human, this remains a significant problem.

But connecting with your audience on a human level can be an obscure challenge. To clarify this concept, Nancy shared a great diagram (click here to see the webinar) that depicted an audience’s journey through a presentation. The journey begins with “what is”—the current state of the audience or company or market. The presenter then describes “where you could be”—a more ideal state that the audience aspires to. The presentation continues to alternate between these two states with real-life human stories sprinkled throughout. Much like a roller coaster, this continued fluctuation captivates the audience, luring them towards the grand finale—the presentation’s conclusion, an illustration of what the audience’s world would look like if the presenter’s ideas are adopted.

Overall, Nancy’s presentation was interesting—a required necessity since her presentation was about making presentations interesting. Until I tackle how to exactly navigate my next audience’s journey, I plan to enact these takeaways immediately:

• Stop using bullet points—guide your audience through your presentation with powerful titles and impactful visuals (easily licensed by downloading PicScout’s ImageExchange here).
• Do not start by talking about yourself—avoid being THAT guy at the party
• Keep the audience engaged by changing mediums and presenters frequently

Thanks for the great session – I hope you will sponsor more programs like this in the future.

-Kelly

Note from PicScout:  You can watch the entire webinar on Vimeo here, or download it for PC or mac.

Staying on top of the latest trends in design and communication can be tough for creative professionals. Whether you work alone as a freelancer or in a company, having access to continuing education programs can be expensive and at times hard to fit into busy work schedules. That’s why we’re excited to offer education programs for creative professionals and content creators.

Join us October 6^th at 4pm Eastern/1pm Pacific for a special webinar, “That Resonates with Me! Change the World One Presentation at a Time,” hosted by PicScout with renowned designer Nancy Duarte. During the webinar, Nancy will demonstrate the key elements of her latest book, Resonate: Presenting Visual Stories That Transform Audiences. Attendees will learn how to:

• Leverage the hidden story structures inherent in great communication
• Connect with audiences empathetically
• Create captivating content
• Craft ideas that get repeated
• Inspire enthusiasm and support for your vision

More than 750 people have registered to attend tomorrow’s webinar, and there’s still time to sign up. You can go to http://bit.ly/resonatewebinar to reserve your spot.