Joi Ito’s comments for TechNewsWorld make it clear that PicScout ImageExchange  “…is allowing people who are searching the Web to very easily find out where the images are coming from to proactively pay or give attribution or whatever the photographer wants to do.”

It’s all over the web-this Executive Q&A with Joi Ito by Jack Germain.
The key to achieving digital image rights is clearly seen as a web layer, and PicScout does agree.

As Joi says, the technical issues have been made easy, now for the legal layer. PicScout ImageExchange and ImageIRC create the infrastructure to fingerprint every image, associate metadata wherever the image appears, and connect for rights usage immediately.  Make it legal and keep it easy; install ImageExchange!

Experience ImageExchange

Install the ImageExchange browser add-on today and see first hand how fast, easy and useful the experience can be.

Those who install ImageExchange browser add-on will be able to see tens of millions of  every type of image-RM, RF, MS, and UCG-identified with an icon and ready for licensing and immediate use!