Posts Tagged ‘image copyright’

Thursday, April 15th, 2010

ImageExchange Moves to Open Beta – Simplified User Experience Expands User Base

No-registration required installation and owner identified images make image search simple

search_results

We all know the KISS principle. The general consensus is that this is good practice which one should aspire to deliver. While simplicity can’t be overrated, it can be overdone. Getting simple just right can be tricky, as even Albert Einstein cautions, “Make everything as simple as possible, but not simpler.” So, how far can you take simple and still achieve the desired result? We think the PicScout PicScout ImageExchange Icon icon is a model of simplicity for image buyers– one glance tells you an image can be licensed, and one click connects you to license and use. Simple actions, but with extraordinary results! …and we will continue to make simple better and better with the help of our users.

PicScout has been beta testing ImageExchange since October 2009. We’ve watched how our closed beta users install it; we’ve asked for their feedback to refine and improve the tool; and we know when, how and why it’s used. Our beta users provide the insights needed to continually improve ImageExchange to make it an even more elegant, yet simple, tool for image users of any and all types. We have learned much in our quest to provide robust simplicity, and we want to learn even more about image user engagement and gain more insight from more users to understand all that motivates them at the point of the image experience. We encourage everyone to install the free ImageExchange tool now to experience images in a new way and participate in this landmark internet movement that facilitates image use by presenting ownership with every image.

New users join current beta users in resounding enthusiasm for ImageExchange:

Moving to Open Beta of ImageExchange means we’re opening ImageExchange to a wider audience and enlarging our scope of ImageExchange use and users to sharpen our insight. Now, many new image users can experience a new simplicity and freedom in their work, the kind of satisfaction that early beta users continue to express in their feedback to PicScout. Those who install ImageExchange browser add-on will be able to see tens of millions of every type of image—RM, RF, MS, and UCG—identified with an PicScout ImageExchange Iconicon and ready for licensing and immediate use!

Help us celebrate this by sharing the good news. Invite your friends and colleagues to install the free ImageExchange. Registration for the add-on is no longer required – users can simply download the ImageExchange add-on directly for use with their FireFox browser.

Monday, February 22nd, 2010

Photographers — Learn How to Sell Your Images Anywhere Online through PhotoShelter in partnership with PicScout — Free Webinar, Tuesday, 2/23 at 3 pm ET

All Questions Answered by PhotoShelter and PicScout to equip photographers’ images for immediate sale-Register to attend!

REMINDER: PicScout and PhotoShelter will hold a special webinar just for photographers on Tuesday February 23, Noon pacific/3:00 pm eastern. Photographers will see first-hand how they can be part of the new image economy that gives credit and promotes their images anywhere they appear online.  Plan to attend and register now: http://bit.ly/d0XT6T

Learn:

  • How PhotoShelter and PicScout can help you to make money
  • How every image gets credit
  • How image buyers/users find your images
  • How you can enroll your images for search and sale
  • How to promote your images for recognition and immediate sale

See: ImageExchange in action selling your images wherever they are seen online!

Be sure to Experience ImageExchange add-on today and discover how fast, easy and useful the ImageExchange Icon - PicScout experience can be when you need to buy or license an image.

Those who install ImageExchange find out first-hand how convenient image search and sourcing can be when you can connect immediately with the owner/seller…and now is the best time for you and your colleagues to start using ImageExchange, especially if you want people to recognize and use a favorite photographer’s images wherever you may go online.

Thursday, July 9th, 2009

Pickerell makes good points on using tech like PicScout to proactively stem copyright abuse

In a story on Selling Stock today entitled “Copyright Enforcement: Shifting from Prosecution to Buyer Acquisition,” Jim Pickerell raised an important topic. As PicScout was mentioned in the article, I wanted to take a moment to briefly comment. At PicScout, we completely agree that it is important to be proactive while at the same time being reactive to ensure no one abuses copyrights. While our data indicates that one image is licensed for every nine that are used without a license, we would like to believe that some of these infringements are unintentional. That with a simple mechanism, someone who finds an image using our leading image recognition technology, could be easily directed to a place where they can license it. It’s an exciting vision…it’s a big vision…and one that we shared online over two months ago (http://www.slideshare.net/PicScout/picscout-image-registry-1601481).

We believe it is in the interest of photographers, stock agencies and solution providers such as PicScout to find ways to leverage the internet better than we are today to drive more proactive licensing revenue, which should in turn help reduce infringements. We look forward to being a part of it.

Offir Gutelzon
CEO
PicScout

Tuesday, March 24th, 2009

SuperStock Chooses PicScout’s Image Tracker Solution

We are happy to announce that SuperStock, under the new ownership of RGB Ventures LLC, has chosen PicScout‘s market leading image tracking solution, Image TrackerTM, to protect their artists rights and to be part of PicScout’s Image Registry solution.

Read the full Press Release on our NEW Corporate website.

Offir Gutelzon, CEO, PicScout