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PicScout Reaches Out to Students with ImageExchange

admin — Fri, 24 Sep 2010 23:53:25 +0000

Any design student will tell you that it’s hard enough to grasp the basic design concepts of perspective, contrast, and alignment, let alone try and create designs while working within the often-confusing world of image copyright laws. This week, PicScout is helping to demystify these regulations for students. We reached out to graphic design instructors at various academic institutions to provide PACA’s copyright commandments alongside our free ImageExchange add-on.

We’re pleased to help students identify what the regulations are regarding legitimate image use, and also provide them with a free tool that enables them to easily comply with many of the regulations. By downloading the free ImageExchange add-on, students who search for academic project inspiration using Google, Yahoo, or other web pages can now legitimately use images consisting of Creative Commons Non-Commercial, Rights Managed and Royalty Free licenses from agencies participating in ImageExchange.

In total, professors and teachers from more than 150 higher education institutions and 75 high schools with graphic design programs received a combination of personal calls and emails which provided this link (www.picscout.com/education.html) to obtain a print/email ready PDF for use with their students. This simple 1-page educational handout addresses many key areas of confusion for image users and provides a link to the PACA site for more educational resources.

So for students and teachers alike - If you use Google Images for inspiration, never fear! You can now license them by using ImageExchange. Find out everything you need to know here and help spread the word to your fellow students.

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ImageExchange Moves to Open Beta – Simplified User Experience Expands User Base

admin — Thu, 15 Apr 2010 21:12:54 +0000

No-registration required installation and owner identified images make image search simple

We all know the KISS principle. The general consensus is that this is good practice which one should aspire to deliver. While simplicity can’t be overrated, it can be overdone. Getting simple just right can be tricky, as even Albert Einstein cautions, “Make everything as simple as possible, but not simpler.” So, how far can you take simple and still achieve the desired result? We think the PicScout icon is a model of simplicity for image buyers– one glance tells you an image can be licensed, and one click connects you to license and use. Simple actions, but with extraordinary results! …and we will continue to make simple better and better with the help of our users.

PicScout has been beta testing ImageExchange since October 2009. We’ve watched how our closed beta users install it; we’ve asked for their feedback to refine and improve the tool; and we know when, how and why it’s used. Our beta users provide the insights needed to continually improve ImageExchange to make it an even more elegant, yet simple, tool for image users of any and all types. We have learned much in our quest to provide robust simplicity, and we want to learn even more about image user engagement and gain more insight from more users to understand all that motivates them at the point of the image experience. We encourage everyone to install the free ImageExchange tool now to experience images in a new way and participate in this landmark internet movement that facilitates image use by presenting ownership with every image.

New users join current beta users in resounding enthusiasm for ImageExchange:

Moving to Open Beta of ImageExchange means we’re opening ImageExchange to a wider audience and enlarging our scope of ImageExchange use and users to sharpen our insight. Now, many new image users can experience a new simplicity and freedom in their work, the kind of satisfaction that early beta users continue to express in their feedback to PicScout. Those who install ImageExchange browser add-on will be able to see tens of millions of every type of image—RM, RF, MS, and UCG—identified with an icon and ready for licensing and immediate use!

Help us celebrate this by sharing the good news. Invite your friends and colleagues to install the free ImageExchange. Registration for the add-on is no longer required – users can simply download the ImageExchange add-on directly for use with their FireFox browser.

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Photographers — Learn How to Sell Your Images Anywhere Online through PhotoShelter in partnership with PicScout — Free Webinar, Tuesday, 2/23 at 3 pm ET

admin — Mon, 22 Feb 2010 15:44:55 +0000

All Questions Answered by PhotoShelter and PicScout to equip photographers’ images for immediate sale-Register to attend!

REMINDER: PicScout and PhotoShelter will hold a special webinar just for photographers on Tuesday February 23, Noon pacific/3:00 pm eastern. Photographers will see first-hand how they can be part of the new image economy that gives credit and promotes their images anywhere they appear online. Plan to attend and register now: http://bit.ly/d0XT6T

Learn:

How PhotoShelter and PicScout can help you to make money
How every image gets credit
How image buyers/users find your images
How you can enroll your images for search and sale
How to promote your images for recognition and immediate sale

See: ImageExchange in action selling your images wherever they are seen online!

Be sure to Experience ImageExchange add-on today and discover how fast, easy and useful the experience can be when you need to buy or license an image.

Those who install ImageExchange find out first-hand how convenient image search and sourcing can be when you can connect immediately with the owner/seller…and now is the best time for you and your colleagues to start using ImageExchange, especially if you want people to recognize and use a favorite photographer’s images wherever you may go online.

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Pickerell makes good points on using tech like PicScout to proactively stem copyright abuse

offirg — Thu, 09 Jul 2009 05:34:17 +0000

In a story on Selling Stock today entitled “Copyright Enforcement: Shifting from Prosecution to Buyer Acquisition,” Jim Pickerell raised an important topic. As PicScout was mentioned in the article, I wanted to take a moment to briefly comment. At PicScout, we completely agree that it is important to be proactive while at the same time being reactive to ensure no one abuses copyrights. While our data indicates that one image is licensed for every nine that are used without a license, we would like to believe that some of these infringements are unintentional. That with a simple mechanism, someone who finds an image using our leading image recognition technology, could be easily directed to a place where they can license it. It’s an exciting vision…it’s a big vision…and one that we shared online over two months ago (http://www.slideshare.net/PicScout/picscout-image-registry-1601481).

We believe it is in the interest of photographers, stock agencies and solution providers such as PicScout to find ways to leverage the internet better than we are today to drive more proactive licensing revenue, which should in turn help reduce infringements. We look forward to being a part of it.

Offir Gutelzon
CEO
PicScout

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SuperStock Chooses PicScout’s Image Tracker Solution

admin — Tue, 24 Mar 2009 08:12:27 +0000

We are happy to announce that SuperStock, under the new ownership of RGB Ventures LLC, has chosen PicScout‘s market leading image tracking solution, Image Tracker^TM, to protect their artists rights and to be part of PicScout’s Image Registry solution.

Read the full Press Release on our NEW Corporate website.

Offir Gutelzon, CEO, PicScout

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