Every Photographer’s Image can Get Its Credit through PhotoShelter and the PicScout ImageIRC – Sign up Today!
PicScout and PhotoShelter announced our partnership today, and there are thousands of photographers celebrating with us. This is our response to those thousands of photographers who have been pleading with us for a way to participate in ImageIRC™ and ImageExchange™ – we heard you and we have delivered!
Through PhotoShelter, any photographer now can have their images fingerprinted and indexed with the PicScout ImageIRC platform. As long as the photographer’s images are searchable and priced for license/sale, ImageIRC enables images to display ownership and license information as well as provide a one-click connection to license the image and/or obtain more information. That’s right, now any time an image user/buyer who uses the free ImageExchange tool encounters a photographer’s enrolled image online – whether on a search engine, at a content website, or wherever an image resides – the potential buyer will see who owns the image and can link directly back to the photographer’s ecommerce enabled site on PhotoShelter and transact to use it. Learn more. Photographers can move into the new image economy where image buyers and sellers are made aware of each other and connect to transact for image use in real time on the spot.
It works like this. Anyone using the free PicScout ImageExchange™ browser add-on will recognize the millions of PhotoShelter enrolled images every time they go online anywhere on the internet. Wherever they may appear, ImageIRC images are noted with the universal information symbol, a small encircled “i” icon – 
. Clicking on the icon reveals a box of metadata where ownership is identified along with an option to click and transact for use. Owners and buyers are made aware of each other and connected at the point of encounter.
Awareness of image ownership and real-time transaction capability become increasingly important as new publishers proliferate with the use of iPads and ibook publishing. As more consumers access the growing volumes of digital content, more images become accessible, too. Images that are enrolled in ImageIRC will be recognized and protected even when they have been used and re-used by multiple users and in multiple applications over much time. Note more in the Huffington Post.
It’s easy for photographers to get image credit and promote their images anywhere they are seen online. If you’re not yet a PhotoShelter user, learn more about the program at our dedicated PhotoShelter/PicScout page. If you sign up for one of PhotoShelter’s e-commerce packages, your searchable images that are priced for licensing or sale will be automatically enrolled in the PicScout ImageIRC platform and equipped for the ImageExchange service. For photographers who are already using any of PhotoShelter’s e-commerce enabled options, your searchable images are already being processed. Any photographer using a free PhotoShelter membership can upgrade to any option that includes e-commerce for immediate enrollment in the PicScout ImageIRC. Enrolled photographers will find it valuable to encourage their customer bases to download the free Image Exchange tool, so potential buyers who have installed the free tool will always be able to recognize and transact for the photographer’s work wherever they see it online.
PicScout and PhotoShelter will hold a special webinar just for photographers on Tuesday February 23, Noon pacific/3:00 pm eastern. Photographers will be thoroughly educated in just what they need to do to be part of the new image economy that gives credit and promotes their images. Plan to attend and register now.
Be sure to Experience ImageExchange add-on today and see first-hand how fast, easy and useful the experience can be.
Those who install the free ImageExchange find out how convenient image research and sourcing can be …and now is the best time to start using ImageExchange, especially if you want to recognize and use your favorite photographer’s images wherever you may go online.
Any design student will tell you that it’s hard enough to grasp the basic design concepts of perspective, contrast, and alignment, let alone try and create designs while working within the often-confusing world of image copyright laws. This week, PicScout is helping to demystify these regulations for students. We reached out to graphic design instructors at various academic institutions to provide PACA’s copyright commandments alongside our free ImageExchange add-on.
