REMINDER: PicScout and PhotoShelter will hold a special webinar just for photographers on Tuesday February 23, Noon pacific/3:00 pm eastern. Photographers will see first-hand how they can be part of the new image economy that gives credit and promotes their images anywhere they appear online.  Plan to attend and register now: http://bit.ly/d0XT6T

Learn:

• How PhotoShelter and PicScout can help you to make money
• How every image gets credit
• How image buyers/users find your images
• How you can enroll your images for search and sale
• How to promote your images for recognition and immediate sale

See: ImageExchange in action selling your images wherever they are seen online!

Be sure to Experience ImageExchange add-on today and discover how fast, easy and useful the  experience can be when you need to buy or license an image.

Those who install ImageExchange find out first-hand how convenient image search and sourcing can be when you can connect immediately with the owner/seller…and now is the best time for you and your colleagues to start using ImageExchange, especially if you want people to recognize and use a favorite photographer’s images wherever you may go online.

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PicScout and PhotoShelter announced our partnership today, and there are thousands of photographers celebrating with us. This is our response to those thousands of photographers who have been pleading with us for a way to participate in ImageIRC™ and ImageExchange™ – we heard you and we have delivered!

Through PhotoShelter, any photographer now can have their images fingerprinted and indexed with the PicScout ImageIRC platform. As long as the photographer’s images are searchable and priced for license/sale, ImageIRC enables images to display ownership and license information as well as provide a one-click connection to license the image and/or obtain more information. That’s right, now any time an image user/buyer who uses the free ImageExchange tool encounters a photographer’s enrolled image online – whether on a search engine, at a content website, or wherever an image resides – the potential buyer will see who owns the image and can link directly back to the photographer’s ecommerce enabled site on PhotoShelter and transact to use it. Learn more. Photographers can move into the new image economy where image buyers and sellers are made aware of each other and connect to transact for image use in real time on the spot.

It works like this. Anyone using the free PicScout ImageExchange™ browser add-on will recognize the millions of PhotoShelter enrolled images every time they go online anywhere on the internet. Wherever they may appear, ImageIRC images are noted with the universal information symbol, a small encircled “i” icon – . Clicking on the icon reveals a box of metadata where ownership is identified along with an option to click and transact for use.  Owners and buyers are made aware of each other and connected at the point of encounter.

Awareness of image ownership and real-time transaction capability become increasingly important as new publishers proliferate with the use of iPads and ibook publishing. As more consumers access the growing volumes of digital content, more images become accessible, too. Images that are enrolled in ImageIRC will be recognized and protected even when they have been used and re-used by multiple users and in multiple applications over much time. Note more in the Huffington Post.

It’s easy for photographers to get image credit and promote their images anywhere they are seen online. If you’re not yet a PhotoShelter user, learn more about the program at our dedicated PhotoShelter/PicScout page. If you sign up for one of PhotoShelter’s e-commerce packages, your searchable images that are priced for licensing or sale will be automatically enrolled in the PicScout ImageIRC platform and equipped for the ImageExchange service.  For photographers who are already using any of PhotoShelter’s e-commerce enabled options, your searchable images are already being processed. Any photographer using a free PhotoShelter membership can upgrade to any option that includes e-commerce for immediate enrollment in the PicScout ImageIRC.  Enrolled photographers will find it valuable to encourage their customer bases to download the free Image Exchange tool, so potential buyers who have installed the free tool will always be able to recognize and transact for the photographer’s work wherever they see it online.

PicScout and PhotoShelter will hold a special webinar just for photographers on Tuesday February 23, Noon pacific/3:00 pm eastern. Photographers will be thoroughly educated in just what they need to do to be part of the new image economy that gives credit and promotes their images.  Plan to attend and register now.

Be sure to Experience ImageExchange add-on today and see first-hand how fast, easy and useful the  experience can be.

Those who install the free ImageExchange find out how convenient image research and sourcing can be …and now is the best time to start using ImageExchange, especially if you want to recognize and use your favorite photographer’s images wherever you may go online.

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We are happy to announce our first new customer for 2009, NordicPhotos of Stockholm, Sweden. NordicPhotos is an online photo agency that sells rights based photography from the Nordic countries: Denmark, Faroe Islands, Finland, Greenland, Iceland, Norway and Sweden.

In order to protect their digital images, the group chose to use PicScout’s Image Tracker ™ Solution, the leading solution for image tracking and monitoring images in various media.

PicScout is currently responsible for detecting over 90% of all online image infringements detection worldwide and is active in a growing list of territories all over the globe. Image Tracker ™ technology monitors commercial internet sites to report back our clients’ data analytics about their images.

Arnaldur Gauti Johnson, Managing Director of NordicPhotos, stated, “PicScout has a wonderful technology for stock image collections like ours, and we appreciate how much time and effort we save by receiving the Image Tracker reports”. Offir Gutelzon, CEO of PicScout, added,” We are happy to add NordicPhotos, one of the largest stock photography groups in the Nordic countries, to our family of satisfied customers. We have recently added several new features to our technology and solutions to provide customers such as NordicPhotos with tools to increase their revenues and their ability to protect their images.”

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We also had an important addition to our team – Jeff Downey, our new Director of Sales & Business Development is based in Chicago. His experience spans startup companies as well as market leaders like Getty Images. We will be adding more members to our Marketing and Sales Team in January- we will update you shortly.

The PicScout team is looking forward to a successful year for the company and our customers and partners in 2009, with a new technological solution that will bridge the gap between the image owner/ licensor and the image user to create more efficient processes from image selection to licensing to renewals.

We also look forward to continuing to provide great service and solutions to all of our loyal customers and partners and welcoming more new customers to PicScout.

I would like to thank the wonderful PicScout Team for a great 2008-Let’s work together to make 2009 even better.

Offir Gutelzon , CEO, PicScout

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