CEPIC 2010, the leading congress in the Picture Industry served as a great platform to bring heightened awareness to the challenges and opportunities for images in an environment of expansive growth of technology devices and products. PicScout addressed one of the core challenges of image identification with the announcement of free credit for all images and a pay-per-click model for connection.
CEPIC 2010 also provided a rich set of speakers on key issues impacting the industry. These included: “Threats and Opportunities for Content Owners in the Online Space” by Benjamin Edelman from the Harvard Business School and “Initiative for Growth in the Online Special Environment” a panel of industry experts moderated by Frank Perrier and included PicScout VP Marketing and Business Development on a global basis, Amy Love.
Amy Love speaks at Initiative for Growth in the Online Special Environment (CTK Photo/Rene Fluger)
The Growth in the Online Environment panel identified several paths to create new revenue streams for the agencies and Amy discussed image buyer trends which are leading towards increased and preferred search engine usage for image sourcing. Amy also addressed a series of participant questions regarding how PicScoutImageIRC™ for use with ImageExchange™ offers new opportunities for image owners and licensors to connect when an image is found. The discussion included describing how the PicScout technology platform for image recognition has transferred from creating the de facto standard in image protection to now including image promotion in a digital environment.
The growth panel also addressed mobile and tablets as evolving and growing markets. According to a report issued June 17 by Forrester Research, tablet computers will outsell netbooks in the United States by 2012. The highly graphical interface increases the need for images and the availability of images to creative professionals is more important than ever. PicScout offers the solution that allows image licensors and owners to make images even more readily available and licensable to creative professionals. By 2015 nearly one in four personal computers sold to U.S. consumers will be tablets and image use will dramatically increase as personal publishing will reach unprecedented levels. In this market it is important to protect company assets while making images accessible and licensable and protecting copyright in the digital age.
For agencies and photographers, the conference provided clear insight into the importance of both image protection and image promotion. At the conference, PicScout signed more than 20 new clients and we welcome them all on board as we deliver our market promise of Every Image Gets Its Credit™. Agencies and photographers can still take advantage of the CEPIC event promotion to try ImageExchange – you can learn more at www.picscout.com/cepic. You can also register for the service here.
